Beni di consumo in rapida evoluzione (FMCG): Una panoramica
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Reviews & Ratings
Ha una forte presenza di multinazionali ed è caratterizzato da una rete di distribuzione ben consolidata, da una forte concorrenza tra i segmenti organizzati e non organizzati e da bassi costi operativi. I Fast Moving Consumer Goods sono inevitabili per le persone nella loro vita quotidiana.
È quindi molto utile per i consumatori preferire i marchi più adatti alle loro esigenze. .
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£27.18
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