Bedeutung der Innovation im Tourismus- und Gastgewerbe
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Es ist diese Notwendigkeit zur Veränderung, die das Konzept der Innovation zu einem wichtigen Anliegen für Tourismusunternehmen aller Größenordnungen macht - sie müssen sich von der starken Konkurrenz durch erfolgreiche und profitable Aktivitäten abheben. Allerdings wurde die Bedeutung der Innovation im Dienstleistungsbereich lange Zeit unterschätzt.
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