Banca eletrónica e consumidor indiano: Desafios para a Índia digital
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Este livro é uma tentativa de explicar os serviços de banca eletrónica e o comportamento do consumidor indiano em relação aos mesmos. Além disso, os vários desafios relacionados com a banca que podem ser encontrados no processo de tornar a Índia digital são também abordados no presente livro.
Todo o conceito do livro é apoiado por um estudo efectuado na região de Bundelkhand, em Uttar Pradesh, para conhecer o estado de sensibilização, a perceção e o comportamento do consumidor em relação à banca eletrónica. O livro pode ser útil para estudantes de Economia, Comércio e Gestão, investigadores, bancos e pessoas em geral para compreenderem a tecnologia de self-service.
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£27.18
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£10.58
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