Rob Bahna has been a longtime professional in the medical sales field. 30+ years in sales and leadership have allowed him to become a true student of selling.

Hiring, training, coaching, developing, managing, and co-traveling with over 2,000 salespeople and sales managers enabled him to experience selling for what it is: A life skill. This book covers the 13 levels of the Bahna Pyramid of Selling Effectiveness, and then additional Lessons in Selling.

Practical examples, proven techniques and stories will help you increase your selling, coaching, and influencing success. The Bahna Pyramid of Selling Effectiveness encompasses essential attributes that are valuable in personal and professional life: persistence, discipline, confidence, competence, persuasion, empathy, accountability, positive attitude, work ethic, listening skills, adaptability, time management, asking effective high-gain questions, story selling, looking at situations from the other persons perspective, building trust and credibility, and more.

Beyond selling, these skills are crucial in various aspects of daily life such as parenting, personal relationships, leading, and career growth. What’s In It For You will be improvements in 6 C’s:ConfidenceCompetenceComfort Zones ExpandedCommunication Skills EnhancedCoaching Abilities Improved for Yourself and OthersCommissions Accelerated.