Prashant Pareek is an Accredited Management Faculty by All India Management Association (AIMA), New Delhi, India.He is Currently Associated with Amity GlobalBusiness School, Ahmedabad, Gujarat, India as AssistantProfessor in the area of Marketing and Communication, he isUniversity Grants Commission NET qualified faculty andpursuing his Doctorate in the domain of Cluster Developmentfrom C. U. Shah University. He has published more than tenresearch papers/Case Studies with National and Internationaljournals pertaining to his area. He is author of Three BooksTitled-(i) Cluster Development: A Research Journey of TakingFoundry to Dairy (ii) Positive India's Positive Stories and (iii) Franchise Business: A Route to ExpansionHe has served as Faculty member at Institutions likeN.R. Institute of Business Management (GLS MBA/PGDM),Gujarat Technological University, Shanti Business School.His Corporate/Industry Experience comes from theorganizations like DB Corp Ltd (Dainik Bhaskar Group),Kamma Incorporation, ICICI Prudential Life Insurance.Read more about this authorRead less about this author