This book provides deep insight into the flow of foreign direct investment from Asia to Europe. It assesses the topic of trade and investment from the reverse direction, considering Asian countries as the capital investors in the EU countries.

Each chapter analyses either the international trade or investment of one or more Asian countries in correlation with one or more European states. The book analyses a significant number of countries, which are included in various economic associations, such as the Visegrad Group, the Three Seas Initiative, the European Free Trade Association, or are states from the same geopolitical region – for instance, the Iberian Peninsula, Baltic States, and Nordic countries.

It examines Indian outward foreign direct investment trends in the UK before and after Brexit, based on select case studies, to emphasize the impact of Brexit, as well as to encourage trade and investment among Asian and European countries before and during COVID-19, to highlight the influence of the pandemic on the target country’s economy. The authors use a variety of analytical methods in the book, such as numerical presentations, econometric analysis, descriptive statistical analysis, an examination of time-series dynamics, the modelling of functions, and semi-structured interviews with company executives.

The regional perspectives bring new and useful insights to the topic, and the case study approach allows for a wider exploration of the research questions as well as their theoretical evolution. The book provides a "big picture" for economists, researchers, business analysts, and PhD students of economics, international trade, and business.

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