As TIC transformam a satisfação dos clientes: (Estudo de caso LIC)
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Destacando a história, os serviços e a transformação digital da LIC, o livro realça o papel das TIC na melhoria das experiências dos clientes. Abrange a análise de dados, o feedback dos utilizadores e a influência das TIC nas preferências dos consumidores, oferecendo perspectivas e recomendações para as companhias de seguros aumentarem a satisfação através da tecnologia.
Concebido para profissionais e investigadores, o livro orienta as empresas de seguros no sentido de aproveitarem o potencial das TIC no sector dos seguros de vida. .
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£27.18
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