Apprendre de la crise: une capacité stratégique - théories et études de cas
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En nous basant sur trois concepts centraux : l'orientation du marché - la flexibilité stratégique - et l'apprentissage organisationnel, notre but est de montrer comment ces concepts aident les entreprises à construire une stratégie de gestion de crise efficace. Dans cette perspective, nous avons décidé d'illustrer nos propos par deux exemples concrets, des études de cas d'entreprises opérant dans le secteur touristique, afin d'expliquer l'importance de la construction d'une approche stratégique dans la gestion de crise.
Enfin, nous proposerons une synthèse de certaines implications managériales de la gestion de crise à travers les crises stratégiques ainsi que l'exploration de nouvelles perspectives de recherche. .
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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