David Ferrers was born in Reigate, England. His first school was St. George's College, Zimbabwe. He lived in Zambia (birthplace of Wilbur Smith) until he was eleven. Then he was sent to Downside School in England. He completed his studies at Grenoble University, France, and the Royal Military Academy, Sandhurst. The early years of his career were spent working in multi-national Advertising Agencies in England and Hong Kong. He ran a Marketing Agency for several years. He became a Personal Development and Leadership Coach in 1991. He has coached senior managers in a multitude of multinational companies including General Motors, Xerox, Yves St.Laurent, P&O, Ralph Lauren, and Elsevier.David is known for his innovative and highly effective thinking which made him a top marketing executive. David's core beliefs are that in order to feel happy we need to find meaning in our lives, that we already know the answer, and that we can achieve more than we ever dared imagine possible. David's first book was published in 2011. His personal development books Feeling Groovy, Create the Life You Want, Ignite Your Inner Leader, A Journey of Self-Discovery and The Achievers will help you unlock your potential and maximize your performance. His Novel The Hero of Hastings is loosely based on his relative Henry de Ferriers who came to England in the year 1066 with William The Conqueror."David is a most astute and exceptionally motivating coach with great personal and professional integrity." Lucian Hudson, Director of Communications, The Open University."I have learned to view things differently, and also to be myself rather than a dictator which is an enormous help. THANK YOU." Jamie Smith-Thompson, MD, Portal Financial"David draws on deeply personal and professional experience to provide unerringly insightful analysis and advice." Matt Bye, Head of Development and Architecture at Business Monitor"I am deeply impressed by the level of humility combined with deep competence that he brings to his work." Gene EarlyRead more about this authorRead less about this author