Poetry, Drama & Criticism      History & Criticism

الإدارة الاستراتيجية للحَمَلات الانتخابية

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Book Details
Language
Arabic
Publishers
حروف منثورة للنشر والتوزيع (16 July 2024)
Weight
0.12 KG
Publication Date
16/07/2024
ISBN-10
9776867251
Pages
96 pages
ISBN-13
9789776867253
Dimensions
13.97 x 0.51 x 21.59 cm
SKU
9789776867253
Author Name
د. نادر عبد الرحيم (Author)
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يأتي الكتاب، بهدف تأصيل مبدأ سيادة المواطن العربي، وترسيخ آليات إدارة الحملات الانتخابية، وذلك وفق منهجية جديدة "الدولفين الوردي" تبحث في المزج بين التخطيط الاستراتيجي لتصميم البرامج الانتخابية من جهة، والإدارة الاستراتيجية للدعاية الافتراضية المُخططة من جهة أخرى، ليكون العلم في هذا المقام هو مسار تحقيق متطلبات المواطن. .

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