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AI-Powered Marketing: Direct and Experiential Campaigns

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Book Details
Language
English
Publishers
LAP LAMBERT Academic Publishing (10 Jun. 2024)
Weight
0.17 KG
Publication Date
10/06/2024
ISBN-10
6207654064
Pages
108 pages
ISBN-13
9786207654062
Dimensions
15 x 0.64 x 22 cm
SKU
9786207654062
Author Name
Shweta Singh (Author)
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AI-Powered Marketing: Direct and Experiential Campaigns delves into the revolutionary impact of artificial intelligence on modern marketing strategies. This book explores how AI technologies are transforming both direct marketing and experiential campaigns, offering marketers new tools to engage customers more effectively.

By examining the integration of AI in customer data analysis, personalized content creation, and predictive analytics, the book highlights real-world case studies and practical applications, demonstrating how AI-driven insights can create highly personalized and immersive customer experiences. .

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