Advertising Strategy: Via Popular Radio Posts: A case study
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However, the management reinforces the digital positioning to engage connected consumers who are interconnected on online platforms. In this context, strategies via posts in digital advertising will be analyzed to measure the practices used in retail in the domestic appliance sector in Portugal.
Finally, the aim is to find out whether consumers have at their disposal forms of entertainment and interaction with the RP brand, as well as the competitor companies that served as a basis for exposing their level of value. .
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