Universal Book Ratings
Advertising Management: Concepts, Theories, Research and Trends
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£27.18£28.33 -
£10.58
£12.58 -
£16.71
£17.13
Reviews & Ratings
It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts. It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change.
It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea. .
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£27.18
£28.33 -
£10.58
£12.58 -
£16.71
£17.13
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