The Industrial Internet of Things (IIoT) has become an effective tool with significant implications for industrialisation and Market Research (MR), especially in the field of green production. Green IIoT (GRIIoT) can be used to implement Green Production (GP) goals for the environment.

The purpose of this study is to examine the drivers behind the adoption of GIIoT, MR, and industrialization decision-making, as well as the effects these drivers have on industrialization performance (IP). A structured questionnaire was used to gather information in order to evaluate the suggested study paradigm.

The results indicate that institutional isomorphism influences the acceptance of GRIIoT in a favorable way. Furthermore, Green innovation (GI) activities that result in IP are favorably correlated with GIIoT.

The potential effects of the various institutional isomorphisms discussed in this study can aid organizations in better understanding the responsibilities to protect and satisfying stakeholders, particularly as the adopt GIIoT to handle production problems and possible accordance pressures in the process. .