A esfera social:: Marketing na era do domínio das redes sociais
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Com base em conhecimentos de especialistas do sector, estudos de casos e exemplos do mundo real, este livro explora os meandros do marketing na esfera social. Desde compreender o poder da influência social até dominar a criação de conteúdos, o envolvimento e a análise, cada capítulo foi concebido para o equipar com os conhecimentos e as ferramentas necessárias para prosperar no mundo digital atual.
Quer seja um profissional de marketing experiente que procura adaptar-se ao novo paradigma ou um recém-chegado ansioso por aproveitar o potencial dos meios de comunicação social, este livro é o seu guia para navegar na paisagem em constante evolução do marketing na era do domínio dos meios de comunicação social. .
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£27.18
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£10.58
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