David spent the first half of his 45-year career in small to medium sized businesses with very limited marketing budgets. He had to find clever ways to generate interest and enquiries. Many of the ideas and tips in his book are a result of that experience.For the second half of his career he created and launched a monthly trade magazine. For over 20 years he highlighted some exceptional marketing and PR as well as gaining a greater insight into how basic marketing mistakes are made by smaller companies, many of which are revealed in the book.He also developed the concept for a new exhibition and has years of knowhow both as an exhibitor and visitor to shows and events. You’ll read about plenty of real positive and negative experiences in the book.David has presented marketing seminars in the UK, Europe and America, all designed to give attendees easy to execute strategies that don’t cost a fortune to implement. You’ll find plenty of those throughout the pages.What they are saying about the book.....A must-read for businesses struggling to showcase their greatness. The book is filled with quick, low-cost profit-boosting strategies that any business can implement. Sarah Davidson, Entrepreneur Finally, a marketing book that focuses on practical ideas rather than abstract theories. Ben Harold, Educational ConsultantA treasure trove of actionable ideas that won't break the bank. A must-read for small businesses! James Amber, Retail ManagerNo theories, just actionable ideas that can be applied immediately. Brian Nicholas, Business StudentThe approach is down-to-earth, and the ideas are applicable to businesses of all sizes. Whether you're a beginner or an experienced marketer, there's something valuable in this book for everyone. Matthew H. Green, AuthorThe ideas presented are practical and cost-effective, perfect for those with limited budgets. Chris Bale, Financial AdvisorRead more about this authorRead less about this author