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5 Minutes to Better Branding: Bite-Sized Bits of Marketing Wisdom: 1 (Ask Mr. Marketing)

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Book Details
Language
English
Publishers
Write Away Books (1 Feb. 2024)
Weight
0.27 KG
Publication Date
02/02/2024
Pages
199 pages
ISBN-13
9798989643103
Dimensions
15.24 x 1.14 x 22.86 cm
SKU
9798989643103
Author Name
Rob Weinberg (Author)
With 40+ years in the marketing communications trenches, clients know Rob Weinberg as a Renaissance Marketer who bridges the traditional/digital messaging divide. As president and chief strategist for the MarketBuilding Team - a San Diego-based strategic marketing consulting firm – he has been recognized for removing the mystery from marketing for a wide range of clientele. He specializes in strategic, creative, branding, and account management, with a flawless ability to translate any complex message into simple language, regardless of industry. Clients turn to him for unique marketing solutions and profitable results. Starting from a career that started with a decade as principal of a New York City advertising agency, Rob seamlessly blends marketing, promotion, and public relations skills with an innate talent for finding unusual marketing partners and an unerring ability for developing dynamic communications strategies. Rob is author of Removing the Mystery from Marketing and Streetwise Internet Business Plan, as well as the Ask Mr. Marketing newspaper column, appearing in various San Diego area newspapers since 2006. He is also active in Rotary International, and is one of a small handful of people in the world permitted to simultaneously belong to two Rotary clubs.When he’s not spending time with his family, Rob is the Chief Operating Officer and Managing Partner of Write Away Books of Carlsbad, CA.Read more about this authorRead less about this author
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Whether you own a business, freelance, or want to stand out from the crowd for personal reasons, THIS is the book for you!Containing dozens of the best works from the syndicated newspaper column Ask Mr. Marketing, this collection consistently delivers solid nuts & bolts advice that can be used immediately, with wisdom, wit, and a user-friendly tone.

Highlights include:Clear-cut insights into both traditional and novel communications tools. Bite-sized opportunities to expand your messaging results from a mind that's been described as "So creative, he doesn't acknowledge 'the box' exists.

"Filled with dozens of easy-to-use marketing tools perfect for business, personal, and nonprofit applications, 5 Minutes to Better Branding consistently delivers easily digestible marketing wisdom and food for thought sure to spur additional discussion at the end of each chapter. Brought to you by the author of Removing the Mystery from Marketing and Streetwise Internet Business Plan, every story in this collection is guaranteed to clear the cobwebs and get you thinking differently.

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